Since the launch of Vision 2030, Saudi Arabia is more open than ever before welcoming people from around the globe. With the introduction of the e-visa in 2019, millions of visitors have been drawn to the Kingdom, which has helped in creating jobs and driving local economic growth.

To further promote the country as a tourist destination, initiatives in the areas of archaeology, culture, education, and the arts are being undertaken to preserve the Kingdom's rich heritage and natural beauty, while opening it up to the world. Major events like the Red Sea International Film Festival and the Saudi Arabian Grand Prix are attracting visitors and showcasing the Kingdom's warm hospitality.

Additionally, as a central location in the Arab and Islamic world, Saudi Arabia is enhancing its facilities and services to provide pilgrims with an unforgettable spiritual experience. As it welcomes the world to come and experience its unique offering, the Kingdom's breathtaking beauty and rich heritage make it a must-visit destination.

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz

Crown Prince, Prime Minister, & Chairman of the Council of Economics and Development Affairs

Vision 2030 has enabled an economic transformation that has in turn driven a cultural transformation in Saudi Arabia. Through the digital economy and new sectors like tourism, gaming, entertainment, and culture, we are connecting the Saudi people to the world, and the world with Saudi Arabia.