Saudi Arabia is positioning itself as a leader in the culture, tourism, entertainment, and sports sectors with the establishment of the Events Investment Fund (EIF). Launched in 2023 by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, this innovative fund aims to develop sustainable infrastructure and create strategic partnerships with global innovators from international and local operators and developers.
The EIF plans to conceptualize, finance, and oversee the development of 30 venues by 2030, positioning the Kingdom as a global hub in these sectors and providing sustainable infrastructure for the delivery of an ambitious national events calendar. The fund is committed to upholding the highest environmental, social, and governance (ESG) standards, and its strategy is focused on three main pillars: enhancing the environment, invigorating societies, and maintaining strong governance.
The fund will focus on nurturing strategic partnerships between the private and public sectors, creating a supportive environment in the events industry and increasing job opportunities for citizens.
Find out how Vision 2030 and the Quality of Life Program is transforming the Kingdom into a dynamic tourist destination, aiming to attract more than 100 million visits by 2030, making Saudi Arabia one of the world's most visited countries.