Experiences that were once considered a dream are now a daily reality for Saudi residents and visitors alike – attending red-carpet film festivals, attending premier sporting events and experiencing the treasured secrets of the Kingdom’s seven UNESCO World Heritage Sites.

The Quality of Life Program enables culture, entertainment, sports and tourism to flourish in Saudi Arabia, delivering enriched and better lives for all.

Launched in 2018, the Quality of Life Program is transforming Saudi Arabia into a world-renowned sports and entertainment location, a global tourism hotspot, and a top-ranked country people can call home.

Enhancing a wide variety of sectors, the Program focuses on the empowerment of arts and culture, promotion of sports and leading a healthy life, and the development of more livable urban areas. As well as creating exciting new sectors and diversifying economic activity, the Program is bolstering local employment opportunities and beautifying cities across the Kingdom. These efforts combine to create a better quality of life for all.

The Program is empowering Saudi Arabia’s transformation as a top destination to live, work and play. Home to a dynamic population, the majority of whom are under 35, the Kingdom is building an engaging society for citizens, residents, and visitors.

Since the launch of the tourist visa in 2019, there have been more than 94 million visits from across the globe, resulting in a plethora of opportunities in the fields of tourism, hospitality, and entertainment. The Program has introduced initiatives to train millions of skilled people needed by 2030 to cater for these demands, and to support the Kingdom’s private sector.

Continued innovation is delivering the promise of greater quality of life, underpinning Vision 2030’s ambitious goals for a more livable and vibrant society.

H.E. Mr. Ahmed bin Aqeel Al-Khateeb

Chairman of the Program, Minister of Tourism, & Member of the Council of Economic and Development Affairs

Saudi Arabia is more vibrant than ever as the Quality of Life Program opens the Kingdom to the world. Through investment, tourism, entertainment and cultural exchange, our nation is embracing openness and collaboration.

Board Members

Representative of Ministry of Tourism

H.H. Princess Haifa bint Mohammed Al Saud

Minister of Municipal and Rural Affairs and Housing

H.E. Mr. Majed bin Abdullah AlHogail

Head of Development Authorities Support Office

H.E. Eng. Ibrahim bin Mohammed AlSultan

Representative of Ministry of Commerce

H.E. Dr. Saad bin Othman Alkasabi

Representative of Minister of Education

H.E. Dr. Mohammed Bin Ahmed Al-Sudairy

Representative of Ministry of Culture

H.E. Mr. Hamid bin Mohammed Fayez

Vice Minister of Sport

H.E. Mr. Bader bin Abdulrahman Alkadi

Representative of Ministry of Economy and Planning

H.E. Mr. Sulaiman bin Abdulaziz Al Obaid