Soudah Development

In the Asir region, home to the highest peak in Saudi Arabia at 3,015 meters above sea level, the mountainous area of Soudah boasts cool temperatures all year round and is a popular destination for the domestic tourism market. Featuring sweeping valleys, thrilling hiking trails and the serene views of mountains nestled among refreshing rain clouds, Soudah Development  will protect the distinctive natural resources of the region and celebrate its unique cultural heritage to create a destination that has both local and international appeal.

Soudah Development will lead the development of a luxury mountain destination that provides diverse immersive cultural experiences and celebrates natural assets. This new visitor destination will offer an array of investment opportunities to local and international parties.


Soudah Development is an integral part of the Public Investment Fund’s contribution to Vision 2030’s goals of enhancing and developing new sectors in the Kingdom including tourism and entertainment.

Project Objectives

Sub Projects


Commercial and entertainment attractions


Development of hotels and residential units


Significant infrastructure development

Soudah Development in Numbers

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