Soudah is a luxurious mountain destination more than 3,000 meters above sea level in the Aseer region of Saudi Arabia, popular with tourists seeking year-round adventure and relaxation due to its cool temperatures and exhilarating recreational activities.

Launched in 2021 by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, Soudah Development is committed to preserving the distinctive natural terrain of Soudah and the accompanying area of Rijal Almaa, celebrating its unique cultural heritage and creating a destination that has year-round domestic and worldwide appeal.

More than just a mountain retreat, Soudah offers a range of immersive natural experiences and the opportunity to celebrate the cultural abundance of the region. With an array of major real estate and infrastructure projects, Soudah is ideally positioned for visits and investment for both local and international partners.

Aiming to enhance and develop new sectors in the Kingdom such as ecotourism, the Soudah Development is dedicated to following a rigorous regulatory framework and urban planning code, prioritizing the environmental integrity of the destination. The development is creating a diverse landscape that seamlessly and respectfully integrates year-round adventure and culture tourism, benefiting the local community with significant economic gains.

Discover how Vision 2030 is shaping the future of the Kingdom’s travel and tourism sector by unlocking breathtaking natural treasures.