AlSoudah Project

Home to the highest peak in Saudi Arabia at over 3,000 m above sea level, this mountainous region boasts cool temperatures all year. It features sweeping valleys, thrilling hiking trails and the serene views of mountain peaks nestling among refreshing rain clouds. The destination currently enjoys a thriving domestic tourism market. SDC will protect the distinctive natural resources of the region and celebrate its unique cultural heritage to create a destination that has both local and international appeal.

SDC will lead the development of a luxury mountain destination that provides a huge diversity of immersive cultural experiences and celebrates natural assets. This new visitor destination will offer an array of investment opportunities to local and international investors.


SDC is an integral part of PIF's contribution to the Saudi Vision 2030 goals of enhancing and developing the tourism and entertainment sectors in the Kingdom.


Main Projects


Commercial and entertainment attractions


Development of hotels and residential units


Significant infrastructure development

AlSoudah in Numbers

Learn more about AlSoudah Project