Boutique Group is a hospitality company that transforms historic palaces into ultra-luxury hotels while also promoting Saudi Arabian heritage and culture.

Boutique Group is fully owned by the Public Investment Fund (PIF) and offers unique experiences for both international and domestic tourists, while preserving the Kingdom's heritage for future generations.

The company blends Saudi heritage with contemporary elegance, contributing to the local economy and reinforcing the Kingdom's position as a leading cultural tourism destination.

Guests will experience the Kingdom's rich culture and heritage. This experience begins as soon as guests arrive at its heritage destinations, showcasing the essence of local architectural charm.

Each destination boasts a unique historical element that distinguishes the place and preserves its significance. The destinations feature art galleries, elegant public spaces, and tranquil gardens, as well as a variety of restaurants, dedicated spaces for exhibitions, and lush green areas adorned with art, sculptures, and fountains.

Tourism & Heritage